Real-time marketing is done in seconds or minutes, not hours or days
Studies have shown that real-time marketing can lead to a 59% increase in customer conversion. This means millions of dollars in potential revenue for brands that are able to tap into the power of timing more effectively, but shockingly, only 8% of marketers are doing this today.
Earshot makes real-time marketing a reality by capturing the real-time time insights found through social media, and translating them into actionable triggers for engagement. Earshot’s proprietary scoring system, Decibel Level™, interprets the deeper meaning behind social media posts, revealing the relevant insights for each brand or campaign for more effective real-time engagement and conversion. The end result is a new way for marketers to tap into the power of real-time conditions, emotions and behaviors to achieve better business results.
Earshot partners with IBM Watson to inform real-time relevancy through Decibel Level scoring system.
Acquire New Customers
Translate real-time behaviors or emotions such as intent, needs, and sentiment along with other real-time social media marketing signals such as location to surface opportunities to win customers.
Discover New Influencers
Surface new influencers and brand advocates that would otherwise go unnoticed and engage them in real-time when the brand is top of mind and their propensity to share is highest.
Optimize Live Events
Engage with attendees at live events to achieve offline goals such as sampling or surprise and delight and extend sponsor dollars through more targeted paid campaigns in real-time.
Some of Our Valued Clients
What Our Customers Are Saying
“Earshot has changed how we discover and engage people in real-time on social media”
-Mike Raspatello, Director, Digital Innovation & Strategy, AB InBev
“Earshot and their unique Decibel Level enables us to deliver the right content at the most relevant moment for our users”
-Josh Karpf, Global Director, Social Marketing, Spotify