90% of all marketers believe that 1:1 personalization is the wave of the future, yet only 5% are doing it at a sophisticated level.* Earshot helps close this gap by giving brands the real-time insight and tools they need to achieve true personalization through precision-based campaigns and engagement.
*Source: Terada, 2015; Econsultancy, 2014
The patent pending Decibel Level™ gives marketers a new way to discover real-time relevance through social media. Weighted variables about the post, the person, location, and real-time conditions are blended together to create a dynamic computation that is actionable for brands to zero in on the right audience at the right time.
Marketers control the weighting of these variables so the Decibel Level™ computation is unique to every brand or campaign. Adjusting levels of importance about everything from personality type to social influence or even logo detection in photos gives brands real-time control over what they want to “tune” into on social media.
The impact of Decibel Level™ is realized as marketers reapply the real-time index to precision-based engagement within the Earshot platform. Combining more scalable 1:1 conversations with very targeted programmatic campaigns yields a better ROI that meets the requirements of all stakeholders in the business.
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