Earshot provides a new dimension to existing social media management systems where location becomes a key element of the customer engagement process.
By sifting through the overwhelming number of social media signals and identifying ones that have proximity-based value, we can help simplify the challenges of managing social media and maximize the impact of engagement. Earshot helps businesses make a more personalized connection with those customers in the store, lobby, arena, or restaurant while they are in the midst of an experience.
Earshot enables interactions that instantly become a source of great insight and in many cases, a new form of content marketing. Capturing and sharing successful interactions can lead to instant brand lift and brand affinity. Authentic conversations can now be shared on Facebook and Twitter where a connection can be made with the brand and their direct relationship with customers.
A lot of interactions between brand and customer that start on social media are more fit for a private conversation versus being aired in the public forum. When appropriate, the Earshot can convert these social conversations into a private, 1:1 interaction through the appropriate channel.
Earshot is also a new source for authentic, actionable insights. Our analytics dashboard and location data becomes an invaluable resource for trend analysis, location specific comparison analysis, behavior analysis, and competitive insight.