Earshot provides a new dimension to social media management where location becomes one of the key determinants of the selection process for real-time customer engagement. Locations of interest may include parks, arenas, stores, airports, hotels, and other places where consumers are more likely to be interacting with your brand and more willing to receive a relevant, contextual, engagement.
A recent study has shown that earned media has a more lasting impact than any form of media. The most authentic forms of earned media are achieved through personalized interactions with the right consumers. Earshot can help businesses intelligently filter the fire hose of social media to identify these users while they are also at the right place at the right time.
An independent study indicated that over 90% of all social media posts authored within a 1 block radius of a major retailer did not carry the appropriate Twitter handle or name of the brand. Ironically, many of these posts carried words like 'shop', 'save', 'shoes', and were even authored by fans of the brand. Earshot provides the tools and technology to help identify these users at the right time and provide clever ways for our clients to engage and convert.
Digging deeper to understand individual user behaviors across different social channels and layering in location can provides a more dynamic view of relevancy. Someone's uniqueness and importance to a brand can change whether they are at the ballpark, the restaurant, or the mall right now. Earshot can provide a more contextual profile of individual users to justify personal, 1:1 engagements and the pay-off they can generate.
Earshot is also a rich new source for more authentic, actionable insights. By filtering through location, we can access an instantaneous focus group and capture real-time sentiment from specific locations. Our analytics and intelligence can be an invaluable resource for trend analysis, location specific comparison analysis, behavior analysis, and competitive insight.