---
title: "Monthly Archives: August 2015"
url: https://earshotinc.com/2015/08/
---

# Monthly Archives: August 2015

[**<** Back to Blog](https://earshotinc.com/blog)

by [Melissa Lederer](https://earshotinc.com/author/melissa/) | Aug 31, 2015

Shopper Futures program pairs Mondelēz International’s power brands with retailers and startups to create innovative solutions for consumers. NEW YORK and TORONTO, August 31, 2015 – Mondelēz International, Inc. (NASDAQ: MDLZ) today announced the eight startups...

[read more](https://earshotinc.com/mondelez-international-collaborates-with-cutting-edge-startups-leading-retailers-to-help-redefine-retail-in-90-days/)

# Personalization is as much about the “How” as it is the “Who”

by [David Rush](https://earshotinc.com/author/david/) | Aug 25, 2015

Personalization is becoming a bit of an overused term in digital marketing today. Every marketer talks about wanting to achieve personalization, but most are still struggling to do it effectively. Econsultancy recently reported that only 5% of marketers are doing...

[read more](https://earshotinc.com/personalization-is-as-much-about-the-how-as-it-is-the-who/)

# Earshot Partners With IBM Watson to Bring More Personalization to Real-Time Marketing

by [Melissa Lederer](https://earshotinc.com/author/melissa/) | Aug 10, 2015

Watson will further enhance Earshot’s real-time relevancy score Decibel Level™ through the power of cognitive computing CHICAGO, IL (August 10, 2015) – Earshot, a precision-based social media marketing platform, today announced it has become an IBM Watson ecosystem...

[read more](https://earshotinc.com/earshot-partners-with-ibm-watson-to-bring-more-personalization-to-real-time-marketing/)