Earshot helps businesses and their customers both benefit through the responsible use of location-based technology. By effectively blending the strict privacy requirements of consumers with a more contextual, relevant communication channel for brands, Earshot is enabling new approach to real-time customer service and real-time engagement.
By filtering social media being created within designated geo-fences, the Earshot solution helps brands unlock new opportunities for real-time engagement with those customers who can immediately impact their bottom line
Through higher conversion rates, increased transaction size, and better customer service, Earshot delivers measurable value to brands that want to connect in real-time with customers based on their proximity to the business.
As a result, Earshot is able to help marketers capture important insights exclusively from location-verified customers that can help inform real-time or future decisions.
Earshot provides consumers a new way to achieve instant status with brands while preserving privacy and control over when and how their location is revealed. Going beyond loyalty points, miles, or Klout score, a personâs proximity now becomes a new way to rise above the crowd to earn real-time rewards and to be eligible for real-time customer service. When a person is âwithin earshotâ of a business on the Earshot platform, a host of new opportunities can now unfold.
Earshot helps businesses instantly wade through the overwhelming number of social media signals they are receiving and zero in on those happening at or nearby their locations (regardless of handle, hashtag, or key word). By empowering customer service and social media teams with a tool to filter social media, Earshot helps them become more effective and efficient in catering to customers in the midst of an experience with their brand or in a position to engage with their business.
As more and more consumers use social media as their preferred customer service channel, itâs becoming more challenging for brands to identify and respond promptly to social media. Â Many of the social media 'signals' intended for brands are missed altogether as they fail to include the appropriate handle, hash tag, or key word being picked up by the brands.
Earshot helps brands avoid missing opportunities to engage customers who are actively using social media within the specified geo-fences of importance to the business. Those customers within proximity of a location have unique value. Earshot helps these select customers be given due priority and a more personalized communication channel in the midst of an experience with that brand.
Ultimately, this leads to higher customer satisfaction, new business opportunities, and a longer-term relationship with that customer. The person within the physical location of a business represents a unique opportunity for the brand to amplify a positive experience, mitigate a negative one, or uncover new insights from real customers.