---
title: "Archives"
url: https://earshotinc.com/author/david/
description: "Read the latest information and articles from Earshot."
published: 2014-07-24
updated: 2014-07-24
author: "David Rush"
---

# Archives

By David Rush · Published 2014-07-24

[**<** Back to Blog](https://earshotinc.com/blog)

by [David Rush](https://earshotinc.com/author/david/) | Jul 24, 2014

As social media has become a more visible part of the overall marketing strategy, it’s worth exploring whether their departments are structured to optimize the full potential of this powerful media channel. With over 80% of CEO’s reporting they are disappointed with...

[read more](https://earshotinc.com/evolving-social-media-blog-html/)

# Looking Beyond the Handle and Hashtag: A Proactive Approach to Acquiring New Customers Through Social Media

by [David Rush](https://earshotinc.com/author/david/) | Jul 1, 2014

Many would contend that the real emergence of brands using social media started when Facebook launched FB Pages back in 2007. Less than seven years later, it’s hard to believe that a brand like Coca-Cola would have amassed over 84 million ‘Likes’ through this...

[read more](https://earshotinc.com/looking-beyond-blog-html/)

# Earshot Raises $1.7M to Help Brands Discover and Acquire New Customers at the Right Place, Right Time Through Social Media

by [David Rush](https://earshotinc.com/author/david/) | Jun 16, 2014

Location-based platform helps brands proactively engage consumers to increase conversion rates, drive brand affinity, and improve social ROI CHICAGO, IL (June 16, 2014) – Earshot, a location-based social media engagement and intelligence platform, announced today that...

[read more](https://earshotinc.com/earshot-raises-1-7m-to-help-brands-discover-and-acquire-new-customers-at-the-right-place-right-time-through-social-media/)