---
title: "Archives"
url: https://earshotinc.com/author/joanna/
description: "Read the latest information and articles from Earshot."
published: 2016-04-29
updated: 2016-04-29
author: "Joanna Lichter"
---

# Archives

By Joanna Lichter · Published 2016-04-29

[**<** Back to Blog](https://earshotinc.com/blog)

by [Joanna Lichter](https://earshotinc.com/author/joanna/) | Apr 29, 2016

Last week, we had the pleasure of interviewing Stewart Rogers, Director of Marketing Technology at VB Insight, VentureBeat’s research arm. Stewart has spent over 25 years in sales, marketing, and running software companies. When he’s not reporting the news on...

[read more](https://earshotinc.com/5-questions-with-stewart-rogers-from-venturebeat/)

# Making Moments “Really” Matter

by [Joanna Lichter](https://earshotinc.com/author/joanna/) | Feb 29, 2016

One of the more popular phrases used by marketers today is “moments that matter” – those brief opportunities to display the right content, at the right time. In fact, when Deloitte and WARC released their predictions for the top marketing trends of 2016,...

[read more](https://earshotinc.com/making-moments-really-matter/)

# How Earshot Scored in Real-Time During Super Bowl 50

by [Joanna Lichter](https://earshotinc.com/author/joanna/) | Feb 12, 2016

As Panthers and Broncos fans geared up for Super Bowl 50, social media channels exploded with excitement. This year, users posted 27 million Tweets about the event, generating 4.3 billion impressions globally. A large portion of this chatter – about 10 million Tweets...

[read more](https://earshotinc.com/how-earshot-scored-in-real-time-during-super-bowl-50-2/)