---
title: "Earshot for Businesses"
url: https://earshotinc.com/businesses
description: "Read the latest information and articles from Earshot."
---

# Earshot for Businesses

- [About](https://earshotinc.com/about.html)
- Businesses
- [Consumers](https://earshotinc.com/consumers.html)
- [Solution](https://earshotinc.com/solution.html)

## Where real-time engagement turns into real-time business results.

Earshot provides a new dimension to social media management where location becomes one of the key determinants of the selection process for real-time customer engagement. Locations of interest may include parks, arenas, stores, airports, hotels, and other places where consumers are more likely to be interacting with your brand and more willing to receive a relevant, contextual, engagement.

### The Impact of Earned Media

A recent study has shown that earned media has a more lasting impact than any form of media as 84 percent of global respondents to a Nielsen online survey said this source was the most trustworthy and the most likely to stimulate the consumer to action. The most authentic forms of earned media are achieved through personalized interactions with the right consumers. Earshot can help businesses intelligently filter the fire hose of social media to identify these users while they are also at the right place at the right time.

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### Converting Missed Opportunities into New Revenues

An independent study indicated that over 90% of all social media posts authored within a 1 block radius of a major retailer did not carry the appropriate Twitter handle or name of the brand. Ironically, many of these posts carried words like 'shop', 'save', 'shoes', and were even authored by fans of the brand. Earshot provides the tools and technology to help identify these users at the right time and provide clever ways for our clients to engage and convert.

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### Real-Time Relevancy

Digging deeper to understand individual user behaviors across different social channels and layering in location can provides a more dynamic view of relevancy. Someone's uniqueness and importance to a brand can change whether they are at the ballpark, the restaurant, or the mall right now. Earshot can provide a more contextual profile of individual users to justify personal, 1:1 engagements and the pay-off they can generate.

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### Delivering Location-Relevant Insights

Earshot is also a rich new source for more authentic, actionable insights. By filtering through location, we can access an instantaneous focus group and capture real-time sentiment from specific locations. Our analytics and intelligence can be an invaluable resource for trend analysis, location specific comparison analysis, behavior analysis, and competitive insight.

## Delivering Value Across Verticals

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**RETAIL**: Drive in-store traffic by intercepting social signals within the geo-fence of a location and converting those consumers into customers.

**HOTEL / HOSPITALITY**: Real-time resolution and more personalized customer service leads to more positive reviews on Trip Advisor, Yelp, and other review sites.

**CPG**: Capture new customers with real-time incentives while they are shopping or nearby locations that carry your product.

**ENTERTAINMENT**: Enrich the fan experience in-game with promotions and communications customized for those within the geo-fence of the stadium or arena.

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