---
title: "Earshot Precision"
url: https://earshotinc.com/real-time-marketing-tools/real-time-targeting-earshot-precision/
description: "Optimize real-time targeting on social with Earshot Precision. Leverage real-time signals of intent to trigger more targeted paid campaigns in real-time."
published: 2026-07-25
updated: 2026-07-25
---

# Earshot Precision

Published 2026-07-25

### Connecting promoted content to the moment

Earshot Precision allows marketers to personalize at scale by reapplying [Decibel Level™](https://earshotinc.com/real-time-relevance-decibel-level/) to real-time paid social media campaigns, real-time emails, and other automated communications. Using real-time custom audiences and real-time targeting, marketers can deliver more context and drive higher conversion rates through the power of timing.

### Personalization at Scale

- Drive better results with real-time targeting based on location, interests, and other filters
- Deliver personalized content in the moment when brand emotions are strongest
- Create other real-time triggers (push notifications to app, SMS, etc.) based on Decibel Level scoring

### More Targeted Campaigns on Social

- Create real-time custom audiences on social media for more precise paid social campaigns
- Reach consumers based on their explicit needs, intent, and real-time conditions vs. traditional audience segmentation
- Real-time, hyper-local targeting at scale to drive offline results

### Real-Time Email Marketing

- Accelerate the customer journey by using signals of interest from social to trigger emails in the moment
- Drive open rates and conversion rates by timing emails when needs or conditions are relevant
- Re-engage inactive customers in your CRM by sending more relevant, timely emails

# Get in Touch With Us

### Improve your ROI from social media with Earshot’s real-time marketing tools

[Request a Demo](https://earshotinc.com/contact)