"Itâs about being proactive and finding personalized ways to communicate directly with people that are meaningful."
"The platform sifts through social media signals and identifies those mentions that have âproximity-based value.â As a result, businesses get access to real-time sentiment levels at specific store locations, and they can measure social lift based on the interactions that are being shared."
"These proactive engagements based on proximity yielded invaluable earned media and lift for the brand that would have been previously missed. "