How it Works
The Science of Real-Time Relevance
Custom Computation
As social media posts are captured in the Earshot Social Media Processor, the Decibel Level dynamic algorithmic scoring system is applied to compute a real-time score between 0.1 and 9.9 for every post in real-time. This real-time relevancy score is uniquely weighted and custom for every client based on the variables and specific targeting interests of the brand. Location, sentiment, profile information, social influence, time of day, and the content of the post itself are just a few of the variables that can impact Decibel Level scoring at that moment in time.
Prioritized Targeting
Armed with this new insight, clients are able to leverage and re-apply Decibel Level data to organic or more targeted programmatic campaigns. As real-time conditions change, Decibel Level changes where elements such as weather, mood, season, or events make the score dynamic to every moment and unique to every brand.
Route Relevant Posts to the Local Level
Real-Time Insight, Offline Engagement
With location details, Earshot is able to route posts to the local level for real-time engagement and intelligence. Mapping the coordinates of each post with the business rules of each client, the Earshot Enterprise Mobile App can empower GM’s, Store Managers, and Local Representatives with the real-time insight to take action offline when the impact is greatest.
