“Earshot combines user profiles with location data, so it can recommend who to reach out to on social media and what to say to them.”

“with location as a key filter, the data becomes as valuable as the engagement itself.”

“Types of tools that could identify smaller yet powerful data sets, in real-time”

“We’re seeing signs that are good: affirmation from customers who are telling us that we’re helping them do their job more effectively.”

“It’s very cool. I love it.”

“It’s about being proactive and finding personalized ways to communicate directly with people that are meaningful.”

“The platform sifts through social media signals and identifies those mentions that have “proximity-based value.” As a result, businesses get access to real-time sentiment levels at specific store locations, and they can measure social lift based on the interactions that are being shared.”

“These proactive engagements based on proximity yielded invaluable earned media and lift for the brand that would have been previously missed.”