As social media has become a more visible part of the overall marketing strategy, it’s worth exploring whether their departments are structured to optimize the full potential of this powerful media channel. With over 80% of CEO’s reporting they are disappointed with... read more

Many would contend that the real emergence of brands using social media started when Facebook launched FB Pages back in 2007. Less than seven years later, it’s hard to believe that a brand like Coca-Cola would have amassed over 84 million ‘Likes’ through this... read more