Monthly Archives: November 2014

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Earshot Wins The Nestlé Pure Life Startup Spotlight At ad:tech NY 2014

CHICAGO, IL (November 20, 2014) – Earshot, a precision-based social engagement and retargeting platform, today announced that it was selected as the winning startup pitch in the Nestle Pure Life Startup Spotlight during ad:tech NY 2014. The ad:tech Startup Spotlight Series is a competition that acknowledges and rewards the most innovative and enterprising new companies in digital marketing today. 85 total startups submitted applications to participate in this year’s Startup Spotlight competition. Of those, 16 were selected to present to one of four leading brands — Heineken USA, Live Nation, Alex and Ani, and Nestlé Pure Life – live at ad:tech where the winners were announced. Companies competed for the opportunity to land a more formal meeting with the brands. Startup Spotlight brand teams were looking for unique products that had potential for long-term industry disruption. Earshot presented its recently launched Decibel Level™, a dynamic relevancy scoring system that applies real-time conditions and location-based insight to help brands discover and acquire new customers through social media. As part of Earshot’s precision-based platform, Decibel Level allows brands and their agencies to identify the right consumers to engage at the right place, right time, to deliver more personalized messaging and optimize social ROI for both paid and earned media channels. “The ad:tech Startup Spotlight provided us a great opportunity to showcase how Earshot’s platform and capabilities could solve a set of real world business challenges for a leading F500 brand,” said David Rush, Earshot co-founder and CEO. “We’re honored to have been recognized by Nestle Pure Life as the most compelling solution amongst the other strong startups we competed against.” # # # #   About... read more