Monthly Archives: February 2016

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Making Moments “Really” Matter

by | Feb 29, 2016

One of the more popular phrases used by marketers today is “moments that matter” – those brief opportunities to display the right content, at the right time. In fact, when Deloitte and WARC released their predictions for the top marketing trends of 2016,... read more

How Earshot Scored in Real-Time During Super Bowl 50

by | Feb 12, 2016

How Earshot Scored in Real-Time During Super Bowl 50
As Panthers and Broncos fans geared up for Super Bowl 50, social media channels exploded with excitement. This year, users posted 27 million Tweets about the event, generating 4.3 billion impressions globally. A large portion of this chatter – about 10 million Tweets... read more