Today, we’re excited to announce a new feature that puts the power of Earshot’s real-time relevancy score, Decibel Level™, directly into the hands of our customers. Now within the Earshot platform, customers are able to adjust the importance level of Decibel Level variables in real-time, helping them more quickly discover and prioritize the social media posts that are relevant to their campaign objectives.
Earshot’s Decibel Level is a dynamic algorithm that computes a real-time relevancy score, from 0.1 to 9.9, for every social media post captured in the Earshot platform. Backed by the power of IBM Watson and taking into account variables such as location, logo detection, time of day, weather, and sentiment, Decibel Level helps brands achieve their real-time marketing goals by using social media as the source for real-time insight.
Decibel Level takes typical social media scoring to a new level by looking beyond just social influence and taking into account real-time conditions, what is important to a specific brand or campaign at any given moment, and the probabilities of engagement or conversion for a given consumer.
The Decibel Level score is then reapplied to trigger real-time communications in the “moment” when consumers are most likely to engage. These can include real-time paid campaigns on social, real-time emails, or true 1:1 conversations with the most relevant consumers through social media.
Customize Your Scoring on Every Variable
With Post Scoring, customers are able to customize the keywords, hashtags, and phrases that are found and scored for a given campaign and adjust the relative importance as conditions change. For example, “breakfast” might be more important from 6AM – 10AM, but “lunch” becomes more important from 11AM – 2PM. By adjusting the slider to indicate the relative importance of copy in the post, the Decibel Level scores change in real-time to make filtering on social media much easier.
Media Scoring includes both logo detection and image tagging (powered by IBM Watson) and is used to analyze images within posts. From detecting iconic logos like the Nike swoosh to decoding images such as the picture of a dog, marketers can instantly adjust the settings to find what is important and score those posts properly with media as the key variable.
Within Person Scoring, marketers are able to discover and adjust the weighting to find the most relevant consumers using everything from influence variables such as follower count, Klout score, or retweet rate to more biographical information such as profile data.
Other variables within Campaign Settings that can be customized and adjusted in real-time during campaigns include real-time variables such as Location, Sentiment, and Weather.
We’re thrilled to provide this new dynamic control and functionality to our clients, further demonstrating why Earshot is making “real-time” a reality through social media.
To hear about our success in partnering with AB InBev, click the link to JOIN OUR WEBINAR on June 8th.
Earshot is a real-time social media marketing platform that enables brands to discover, prioritize, and engage customers in real-time. Learn more about Earshot at earshotinc.com and follow us on Twitter @earshotinc.