News and Press

Earshot in the News

eMarketer
eMarketer

“Earshot CEO David Rush discusses the future of mobile commerce in eMarketer’s Shopper Marketing report”

Mobile Marketer
Mobile Marketer

“Earshot, which gives marketers a real-time stream of scored social media posts and provides tools so marketers can engage with customers when they are ready for real-time engagement, will collaborate with 7-Eleven Canada and Dentyne.”

Drugstore News
Drugstore News

“We’re thrilled to be working with some of the most ambitious entrepreneurs and retailers across North America, to help shape the future of retail both in-store and online.”

Nasdaq
NASDAQ

“Mondelez International Collaborates With Cutting-Edge Startups & Leading Retailers to Help Redefine Retail in 90 Days.”

built in chicago
Built In Chicago

“Now, the [Decibel Level] algorithm can add more variables in its computation like a user’s personality traits, making it easier to uncover new consumers that match the typical profile of a company’s customer.”

ChicagoInno
ChicagoInno

“Earshot’s partnership with IBM’s supercomputer will allow brands to look much deeper at social media posts beyond just location and demographics, going as far as to uncover personality traits of the user in order to make targeted ads more effective.”

VentureBeat
VentureBeat

“…But it is now helping social intelligence platform Earshot determine the key personality traits of social posts so brands can better target their messages.”

Martech Advisor
Martech Advisor

“By leveraging the power of Watson as an IBM ecosystem partner, we can make Decibel Level an even smarter real-time index of relevancy to help our clients acquire and retain new customers at scale.”

built in chicago
Built In Chicago

“Founded in 2012 and recently raising a $1.7 million seed round, Earshot has grown by helping large multi-national brands right-size their social media pitch to individual users.”

GeoMarketing
GeoMarketing

“Location, sentiment, profile information, social influence, time of day, and the content of the post itself are just a few of the variables that can impact the ‘Decibel Level’ score.”

ChicagoInno
ChicagoInno

“Once a brand uses Decibel Lebel to identify its target, they can use Earshot to execute its message immediately, sending pre-set replies or activating campaigns for re-targeting offline behavior.”

VentureBeat
VentureBeat

“Today, Chicago-based social engagement platform Earshot is joining the movement with its own social relevancy score.”

TechCrunch
TechCrunch

“Earshot combines user profiles with location data, so it can recommend who to reach out to on social media and what to say to them.”

CNBC
CNBC

“with location as a key filter, the data becomes as valuable as the engagement itself.”

Digital Journal
Digital Journal

“Types of tools that could identify smaller yet powerful data sets, in real-time”

Crain's
Crain’s

“We’re seeing signs that are good: affirmation from customers who are telling us that we’re helping them do their job more effectively.”

tastytrade
tastytrade

“It’s very cool. I love it.”

UNTETHER.tv
UNTETHER.tv

“It’s about being proactive and finding personalized ways to communicate directly with people that are meaningful.”

Street Fight
Street Fight

“The platform sifts through social media signals and identifies those mentions that have “proximity-based value.” As a result, businesses get access to real-time sentiment levels at specific store locations, and they can measure social lift based on the interactions that are being shared.”

PR Daily
PR Daily

“These proactive engagements based on proximity yielded invaluable earned media and lift for the brand that would have been previously missed.”

Earshot Press Releases

Mondelēz International Collaborates with Cutting-Edge Startups & Leading Retailers to Help Redefine Retail in 90 Days

Shopper Futures program pairs Mondelēz International’s power brands with retailers and startups to create innovative solutions for consumers. NEW YORK and TORONTO, August 31, 2015 – Mondelēz International, Inc. (NASDAQ: MDLZ) today announced the eight startups selected to participate in the company’s Shopper Futures program. Shopper Futures, Mondelēz International’s breakthrough innovation initiative, brings together leading retailers, ambitious entrepreneurs, and its own power brands to help transform the consumer retail experience. The company received hundreds of applications from startups across the US and Canada. After a rigorous evaluation process, 18 startups were invited to a Pitch Day to present and meet with participating retailers and brand intrapreneurs. The eight selected startups will now work with major retailers in collaboration with Mondelēz International brands to bring in-market pilots to life over the next 90 days. Those collaborations are: Sampler collaborating with Albertsons & RITZ brand, US Shelfbucks collaborating with Meijer & OREO brand, US Shelfbucks collaborating with Wakefern & HALLS brand, US Freckle IoT collaborating with 7-Eleven & OREO/belVita brands, US Strap collaborating with Kum & Go & TRIDENT brand, US Turnstyle Solutions collaborating with QuickChek & SWEDISH FISH brand, US Turnstyle Solutions collaborating with Mac’s Convenience Stores (Ontario Division) & CADBURY brand, Canada Aislelabs collaborating with Metro & TRISCUIT brand, Canada Earshot collaborating with 7-Eleven Canada & DENTYNE brand, Canada Aisle411 collaborating with HALLS brand, Canada “We’re thrilled to be working with some of the most ambitious entrepreneurs and retailers across North America, to help shape the future of retail both in-store and online,” said Kim Yansen, Director of Field Shopper Marketing at Mondelēz International. “The caliber of participating startups is...

Earshot Partners With IBM Watson to Bring More Personalization to Real-Time Marketing

Watson will further enhance Earshot’s real-time relevancy score Decibel Level™ through the power of cognitive computing CHICAGO, IL (August 10, 2015) – Earshot, a precision-based social media marketing platform, today announced it has become an IBM Watson ecosystem partner and will leverage the cognitive computing power of IBM Watson to further inform Earshot’s patent pending Decibel Level™, a real-time relevancy score that helps marketers instantly discover and win new customers at the right time through social media. Real-Time Marketing with Decibel Level Powered by IBM Watson Earshot’s Decibel Level is a dynamic algorithm that combines different variables in real-time to compute a relevancy score between 0.1 and 9.9 for every social media post captured within the Earshot platform. Variables include things like location, keywords in the post, time of day, bio or demographic information of the user, or even logo detection in photos. Earshot clients can customize and adjust their own Decibel Level to “tune” into consumers on social media who have a higher likelihood of conversion and then engage them in 1:1 conversations or target them with additional context through precision-based paid media campaigns. More precise targeting through Earshot ultimately helps marketers realize the goals of personalization that lead to higher conversion rates and longer-lasting customer relationships. By adding the cognitive capabilities of IBM Watson to the Decibel Level computation, Earshot will create even more opportunities for brands to uncover real-time relevance through new variables such as personality traits of users or the decoding of complex 3D images like stadiums, airports, or dogs. As an example, a major alcoholic beverage company is using Decibel Level powered by Watson...

Earshot Wins The Nestlé Pure Life Startup Spotlight At ad:tech NY 2014

CHICAGO, IL (November 20, 2014) – Earshot, a precision-based social engagement and retargeting platform, today announced that it was selected as the winning startup pitch in the Nestle Pure Life Startup Spotlight during ad:tech NY 2014. The ad:tech Startup Spotlight Series is a competition that acknowledges and rewards the most innovative and enterprising new companies in digital marketing today. 85 total startups submitted applications to participate in this year’s Startup Spotlight competition. Of those, 16 were selected to present to one of four leading brands — Heineken USA, Live Nation, Alex and Ani, and Nestlé Pure Life – live at ad:tech where the winners were announced. Companies competed for the opportunity to land a more formal meeting with the brands. Startup Spotlight brand teams were looking for unique products that had potential for long-term industry disruption. Earshot presented its recently launched Decibel Level™, a dynamic relevancy scoring system that applies real-time conditions and location-based insight to help brands discover and acquire new customers through social media. As part of Earshot’s precision-based platform, Decibel Level allows brands and their agencies to identify the right consumers to engage at the right place, right time, to deliver more personalized messaging and optimize social ROI for both paid and earned media channels. “The ad:tech Startup Spotlight provided us a great opportunity to showcase how Earshot’s platform and capabilities could solve a set of real world business challenges for a leading F500 brand,” said David Rush, Earshot co-founder and CEO. “We’re honored to have been recognized by Nestle Pure Life as the most compelling solution amongst the other strong startups we competed against.” # # # #   About...

Earshot Raises $1.7M to Help Brands Discover and Acquire New Customers at the Right Place, Right Time Through Social Media

Location-based platform helps brands proactively engage consumers to increase conversion rates, drive brand affinity, and improve social ROI CHICAGO, IL (June 16, 2014) – Earshot, a location-based social media engagement and intelligence platform, announced today that it has raised $1.7 million in funding from Mohr Davidow Ventures, TriplePoint Ventures, Birchmere Ventures, Serra Ventures, and Point B Capital.  The funding will be used to accelerate product development, R&D, and sales and marketing. Earshot sees social media as a gateway for brands to consumers who would otherwise go undiscovered.  In contrast to platforms that focus on helping companies react to posts from existing fans, followers, or customers already talking about their brands, Earshot helps companies discover and proactively engage prospective customers through social media when it’s relevant and timely, whether the brand is mentioned in the post or not.  With only 3.6% of all conversations on Twitter including brand names (Brandwatch Report, 2013), Earshot applies smarter filters (starting with location) to the other 96.4% to help brands unlock a new channel for customer acquisition and more actionable intelligence. The Earshot Social Media Processor combines real-time location data, profile details of the user, and filters in the post itself to inform clients which posts to engage to optimize chances of conversion depending on the goals of the client. “Social media represents a new channel for customer discovery as much as it does for customer service,” said Earshot Founder and CEO David Rush.  “By using location as the first of many filters, we can help clients quickly sift through the noise to identify and connect with people in the midst of an experience...