News and Press
Earshot in the News
“Earshot CEO David Rush discusses the future of mobile commerce in eMarketer’s Shopper Marketing report”
“Earshot, which gives marketers a real-time stream of scored social media posts and provides tools so marketers can engage with customers when they are ready for real-time engagement, will collaborate with 7-Eleven Canada and Dentyne.”
“We’re thrilled to be working with some of the most ambitious entrepreneurs and retailers across North America, to help shape the future of retail both in-store and online.”
“Mondelez International Collaborates With Cutting-Edge Startups & Leading Retailers to Help Redefine Retail in 90 Days.”
“Now, the [Decibel Level] algorithm can add more variables in its computation like a user’s personality traits, making it easier to uncover new consumers that match the typical profile of a company’s customer.”
“Earshot’s partnership with IBM’s supercomputer will allow brands to look much deeper at social media posts beyond just location and demographics, going as far as to uncover personality traits of the user in order to make targeted ads more effective.”
“…But it is now helping social intelligence platform Earshot determine the key personality traits of social posts so brands can better target their messages.”
“By leveraging the power of Watson as an IBM ecosystem partner, we can make Decibel Level an even smarter real-time index of relevancy to help our clients acquire and retain new customers at scale.”
“Founded in 2012 and recently raising a $1.7 million seed round, Earshot has grown by helping large multi-national brands right-size their social media pitch to individual users.”
“Location, sentiment, profile information, social influence, time of day, and the content of the post itself are just a few of the variables that can impact the ‘Decibel Level’ score.”
“Once a brand uses Decibel Lebel to identify its target, they can use Earshot to execute its message immediately, sending pre-set replies or activating campaigns for re-targeting offline behavior.”
“Today, Chicago-based social engagement platform Earshot is joining the movement with its own social relevancy score.”
“Earshot combines user profiles with location data, so it can recommend who to reach out to on social media and what to say to them.”
“with location as a key filter, the data becomes as valuable as the engagement itself.”
“Types of tools that could identify smaller yet powerful data sets, in real-time”
“We’re seeing signs that are good: affirmation from customers who are telling us that we’re helping them do their job more effectively.”
“It’s very cool. I love it.”
“It’s about being proactive and finding personalized ways to communicate directly with people that are meaningful.”
“The platform sifts through social media signals and identifies those mentions that have “proximity-based value.” As a result, businesses get access to real-time sentiment levels at specific store locations, and they can measure social lift based on the interactions that are being shared.”
“These proactive engagements based on proximity yielded invaluable earned media and lift for the brand that would have been previously missed.”