Earshot Precision allows marketers to personalize at scale by reapplying Decibel Level™ to real-time paid social media campaigns, real-time emails, and other automated communications. Using real-time custom audiences and real-time targeting, marketers can deliver more context and drive higher conversion rates through the power of timing.

Personalization at Scale

• Drive better results with real-time targeting based on location, interests, and other filters
• Deliver personalized content in the moment when brand emotions are strongest
• Create other real-time triggers (push notifications to app, SMS, etc.) based on Decibel Level scoring

More Targeted Campaigns on Social

• Create real-time custom audiences on social media for more precise paid social campaigns
• Reach consumers based on their explicit needs, intent, and real-time conditions vs. traditional audience segmentation
• Real-time, hyper-local targeting at scale to drive offline results

Real-Time Email Marketing

• Accelerate the customer journey by using signals of interest from social to trigger emails in the moment
• Drive open rates and conversion rates by timing emails when needs or conditions are relevant
• Re-engage inactive customers in your CRM by sending more relevant, timely emails