Today we are excited to announce the release of a new version of Earshot Analytics to help marketers measure their true social ROI during campaigns and events. 

In contrast to traditional social listening tools that construct word clouds or do macro-analysis of consumer sentiment across all of social, Earshot Analytics takes a deeper dive into what is driving engagement rates, conversions, and earned media through social and the ripple effect of 1:1 conversations.  The key to optimizing engagements is to continuously refine how posts are prioritized and to identify and apply the consistent themes that yield the best results.  Through our Decibel Level scoring system, we are able to capture the data and insights from successful engagements and apply them in real-time so that our Decibel algorithm gets smarter after every post and is unique for every brand or campaign. 

Using Earshot Analytics, marketers are now empowered to quickly identify the impact of response times, the ‘amplification’ of shared conversations on social, and the tools to take social filtering to an entirely new level.  We look forward to sharing more details in the weeks to come and hope to hear from many of you soon!